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We believe childhood should be cherished, not rushed.

In a world full of things that come and go, we make toys that stay. Soft friends to hold onto… to comfort, to carry, to grow up with— and one day, to pass on.

Why We Do What We Do

We believe the best toys feel like they’ve been with you forever—soft, familiar, and full of comfort.

Thats why we make them the way toys used to be made—thoughtfully with natural fibres where possible, small handfinished details, and a whole lot of love, helping to bring a sense of connection and calm.

We also believe that your forever friend should be just that - made to last forever and handed down from one generation to the next. Some of our favourite moments are hearing how our softies become part of everyday family life.

Because it's never just a toy

A Story Stitched with Love

Founded in 2008 by Australian designer Kylie Platt, inspired by a love of childhood — play, imagination, and the joy of making things by hand.  When she was little, Kylie would sit in her Nana’s back room sewing clothes for her dolls, and learning to knit and crochet. She always loved that feeling of creating something from nothing.

After seeing so many soft toys come and go in her own children’s lives—often poorly made and loved for a moment,  and quickly discarded—Kylie set out to create something different.

The name comes from one of Kylie’s favourite nursery rhyme as a child “Hey Diddle Diddle” — a gentle reminder to laugh, dream, and hold onto the wonder of being little.

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Has your forever friend gone missing?

Sometimes they go on tiny adventures…
left on a park bench beneath a gum tree,
tucked into a café corner after a busy day,
or waiting patiently to be found by a kind-hearted stranger.

If you've followed a QR code to get here, you're part of the story now 🤍

Each of our newest forever friends carries a special QR code, like a little trail of breadcrumbs, helping lost friends find their way home.

If your forever friend is missing, send us an email. If someone has found them—anywhere in the world—we'll help bring you back together.

And if you've found a softie out on an adventure, thank you for caring. Let us know who you have found and where, and we'll help guide them safely home.

Lost your forever friend? Send us an email and we'll do our best to help find them.

Found one? send us an email and we'll help guide them safely home.

CONTACT OUR SOFTIE NURSERY

Softie Nursery

Over the years, we’ve received so many heartfelt messages from families who’ve lost a beloved forever friend — sometimes eaten by the dog (or cat!), run over in the driveway, or simply hiding very well in the house.

Because we know how special these friendships are, we keep a few of each of our softies tucked away — even after they’ve been discontinued. We call it our softie nursery — a quiet little corner where spare bunnies, bears and dogs wait to be loved again.

So if your forever friend has gone missing and you can’t see them on our website, please reach out.
There’s every chance one is waiting here, ready to come home to you.

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