The gift that grows with your child. Priscilla & Harold our NEW party elephants.
Both come with a set of interchangeable felt numbers from 1 to 11. Simply change the number as your little one grows, and they are ready to celebrate every birthday, every milestone, every family photo for the next decade.
We believe the best toys feel like they’ve been with you forever—soft, familiar, and full of comfort.
Thats why we make them the way toys used to be made—thoughtfully with natural fibres where possible, small handfinished details, and a whole lot of love, helping to bring a sense of connection and calm.
We also believe that your forever friend should be just that - made to last forever and handed down from one generation to the next. Some of our favourite moments are hearing how our softies become part of everyday family life.
Because it's never just a toy
Founded in 2008 by Australian designer Kylie Platt, inspired by a love of childhood — play, imagination, and the joy of making things by hand. When she was little, Kylie would sit in her Nana’s back room sewing clothes for her dolls, and learning to knit and crochet. She always loved that feeling of creating something from nothing.
After seeing so many soft toys come and go in her own children’s lives—often poorly made and loved for a moment, and quickly discarded—Kylie set out to create something different.
Sometimes they go on tiny adventures…
left on a park bench beneath a gum tree,
tucked into a café corner after a busy day,
or waiting patiently to be found by a kind-hearted stranger.
If you've followed a QR code to get here, you're part of the story now 🤍
Each of our newest forever friends carries a special QR code,, helping lost friends find their way home.
If your forever friend is missing, send us an email. If someone has found them—anywhere in the world—we'll help bring you back together.
Even cuter in person than in the picture! Came in the most gorgeous packaging - sustainable too. Was thoughtfully packaged with a handwritten note included inside. 10/10 will be purchasing again!
I purchased Priscilla the Elephant for a first birthday gift. The absolutely loved it!
I purchased Priscilla for a first birthday gift! It was perfect! They loved it!
The cutest thing I’ve ever seen :).
He's stunning! I bought this as a first birthday present for my nephew Cedric and he's just so cute!! Love the quality, love the outfit, and his little story is such a lovely touch. I think real life Cedric is going to absolutely adore his little donkey twin.
I bought the vintage pink blanket as a gift for my nephew and his wife in South Africa, and it is so gorgeous that I bought a second one as a gift for a good friend who has a baby girl. It is very pretty and so soft. The vintage colours give it a really 'expensive' look. I will certainly buy again in future.
The softest most perfect little guy to help us celebrate our baby boys anniversary each year.
Highly recommend.
Stunning gift for our grandaughter!
Our daughter also loved it.
Will definitely purchase to gift again.
Such a gorgeous gift for a little one. Unique designs and I love the use of natural fibres. I have no doubt that this little duck will be loved for years to come. Great presentation on arrival also, perfect for sending directly as a gift.
Absolutely adoreable duck....Floyd is my son's name so he is just perfect! Another gorgeous keepsake from The Little Dog Laughed!
When you see an item that is meant for a child or a baby, but you're so taken by it as an adult that you think to yourself: " I would totally use this blanket on my own bed, or wrap it around my shoulders while sitting on the porch on a cool summer morning." You're probably talking about the hand crochet 'trad-vibe' blanket from And The Little Dog Laughed. So beautiful is this blanket I bought the sky blue and the caramel ocre as gifts for dear friends who recently had a baby and I know they will love the delicate touch of nostalgia it adds to their lives.
